World Birth Defects Day takes place annually on 3rd March. It is a day that unites people and organisations working in the field of birth defects – also known as congenital anomalies, congenital disorders or congenital conditions. It also focuses on raising awareness of the causes of birth defects and their impact to help destigmatise many of the conditions that are still regarded with suspicion around the world.
Clubfoot is one of these conditions.
This year, South African media united too!
We were greatly supported in spreading the essential word that Clubfoot is a treatable condition.
We can change our world ran our release first, on the 23rd February.
The Caxton Group then featured us on the 3rd March across their many community newspaper digital platforms. You can read our press release via this link (which they published across 55 websites).
Umhlobo Wenene, the biggest SABC radio station in South Africa, interviewed the wonderful Ursula Kibido on the 3rd. Ursula is the Steps Clinic Co-ordinator at Baragwanath and George Mukhari Hospital. They have given us permission to upload the clip, so you can listen to the interview here.
Ursula also gave humanity and passion to her interview with tru-fm on Wednesday, 2nd March. This station has a broadcast footprint that covers the whole of the Eastern Cape and her great interview can be listened to here.
OFM, in the Free State, ran an article on their digital platform.
And last, but not least, eNCA is going to be doing a full feature on the clubfoot treatment journey of one of our inspiring parents and her son during the month of March.
Our partner clinics do incredible work and the statistics speak for themselves. The support from specialists and medical professionals as well as the clubfoot healthcare teams is so valued. And thousands of children who would have led lives of disability are mobile.
To have the media spread our story so far and wide to audiences that may need our support is enormous.